BRAND IDENTITY
FOR A TV STATION
AND GRAPHIC SOLUTIONS FOR TV-PROGRAMS
The example you see here is made for a sports-channel called TV4 SPORT. Here we designed and made Station IDs, bumpers, trailer-packages, straps for what is on, coming up and crawl-text banners and a lot of channel graphics. It is important to get the channel to have the right feeling so the viewer gets into the right mood and understands what the channel is signalling.

In this case, TV4 SPORT is a channel that broadcasts sports and movies. They therefore wanted an innovative and sporty look ? the brief was mainly focused on the logotype, an orange flag. To give the channel an approach that gives the audience the right feeling we filmed several of the sequences with a high-speed camera, so one could get nice slow-motion shots. Then a well-defined mixture of graphics and typography in orange against black gave the final touch.

The ideas and designs are by Sven R. Ohlson and the motion-graphics were made together with Kristian Zarins.
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