|  | | This was a brand in brand concept I designed for , which is a clothing company that mainly produces clothes for training and sports. They wanted a concept that enhances the Better Bodies lifestyle, people that live a life aware of the good in wellness and training. Even if you do not spend every minute at the gym or on the track out running, you live it 7 days a week. 7DW is short for - Seven days a week. This was integrated with their existing logotype, so the message is Better Bodies 7 days a week. | |